MAGIC HOOD
A New Way to Checkout. Simply Bag and Pass It Through the Hood.
PROJECT SUMMARY
System Design, CAD/3D Print, User Testing
CHALLENGE
Design a future grocery checkout for time efficiency and cognitive load.
12 WEEKS
PARTNER PROJECT
SOLUTION
Magic Hood upgrades checkout lanes using RFID for bulk scanning. Shoppers bag as they shop, place bags on the belt, and then check the screen for items/totals. A faster system that with a positive experience!
Shopper 1
74 Yrs, Buckhead
Grocery Visits: 4 Times A Week
Behaviors: Mobility Issues, “Anti-Phone”
Shopper 2
36 Yrs, Midtown
Grocery Visits: 2 Times A Week
Behaviors: Shops at Peak Times, Tech Pro
Shopper 3
21 Yrs, Midtown
Grocery Visits: 1 Time A Week
Behaviors: Busy Schedule, Likes to Shop
Tech Expert
Professor @ Georgia Tech
RFID, Cameras, Future Possibilities
Retail Expert
Store Manager @ Publix
Store Perspective, Checkout Training
Design Expert
Senior Designer @ NCR
Real World POS Insights, User Research
time scanning individual items
1
2
resolving errors / intervention
4
the end task of bagging
3
urgency to exit (peak-end rule)
Magic Hood
Place your cart/basket under the hood
Each item is tagged with RFID, items show up on the screen, confirm + pay
For carts separate dividers or sections to place bags that go under the hood
2
RFID
RFID Tag
Antenna
Reader
Database