MAGIC HOOD
MAGIC HOOD
A New Way to Checkout. Simply Bag and Pass It Through the Hood.
A New Way to Checkout. Simply Bag and Pass It Through the Hood.
PROJECT SUMMARY
PROJECT SUMMARY
System Design, CAD/3D Print, User Testing
System Design, CAD/3D Print, User Testing
CHALLENGE
CHALLENGE
Design a future grocery checkout for time efficiency and cognitive load.
Design a future grocery checkout for time efficiency and cognitive load.
12 WEEKS
12 WEEKS
PARTNER PROJECT
PARTNER PROJECT
SOLUTION
SOLUTION
Magic Hood upgrades checkout lanes using RFID for bulk scanning. Shoppers bag as they shop, place bags on the belt, and then check the screen for items/totals. A faster system that with a positive experience!
Magic Hood upgrades checkout lanes using RFID for bulk scanning. Shoppers bag as they shop, place bags on the belt, and then check the screen for items/totals. A faster system that with a positive experience!
Shopper 1
74 Yrs, Buckhead
Shopper 1
74 Yrs, Buckhead
Grocery Visits: 4 Times A Week
Behaviors: Mobility Issues, “Anti-Phone”
Grocery Visits: 4 Times A Week
Behaviors: Mobility Issues, “Anti-Phone”
Shopper 2
36 Yrs, Midtown
Shopper 2
36 Yrs, Midtown
Grocery Visits: 2 Times A Week
Behaviors: Shops at Peak Times, Tech Pro
Grocery Visits: 2 Times A Week
Behaviors: Shops at Peak Times, Tech Pro
Shopper 3
21 Yrs, Midtown
Shopper 3
21 Yrs, Midtown
Grocery Visits: 1 Time A Week
Behaviors: Busy Schedule, Likes to Shop
Grocery Visits: 1 Time A Week
Behaviors: Busy Schedule, Likes to Shop
Tech Expert
Professor @ Georgia Tech
Tech Expert
Professor @ Georgia Tech
RFID, Cameras, Future Possibilities
RFID, Cameras, Future Possibilities
Retail Expert
Store Manager @ Publix
Retail Expert
Store Manager @ Publix
Store Perspective, Checkout Training
Store Perspective, Checkout Training
Design Expert
Senior Designer @ NCR
Design Expert
Senior Designer @ NCR
Real World POS Insights, User Research
Real World POS Insights, User Research
time scanning individual items
time scanning individual items
1
1
2
2
resolving errors / intervention
resolving errors / intervention
4
4
the end task of bagging
the end task of bagging
3
3
urgency to exit (peak-end rule)
urgency to exit (peak-end rule)
Magic Hood
Magic Hood
Place your cart/basket under the hood
Each item is tagged with RFID, items show up on the screen, confirm + pay
For carts separate dividers or sections to place bags that go under the hood
Place your cart/basket under the hood
Each item is tagged with RFID, items show up on the screen, confirm + pay
For carts separate dividers or sections to place bags that go under the hood
2
2
RFID
RFID Tag
RFID Tag
Antenna
Antenna
Reader
Reader
Database
Database