MAGIC HOOD

MAGIC HOOD

A New Way to Checkout. Simply Bag and Pass It Through the Hood.

A New Way to Checkout. Simply Bag and Pass It Through the Hood.

PROJECT SUMMARY

PROJECT SUMMARY

System Design, CAD/3D Print, User Testing

System Design, CAD/3D Print, User Testing

CHALLENGE

CHALLENGE

Design a future grocery checkout for time efficiency and cognitive load.

Design a future grocery checkout for time efficiency and cognitive load.

12 WEEKS

12 WEEKS

PARTNER PROJECT

PARTNER PROJECT

SOLUTION

SOLUTION

Magic Hood upgrades checkout lanes using RFID for bulk scanning. Shoppers bag as they shop, place bags on the belt, and then check the screen for items/totals. A faster system with an enjoyable experience!

Magic Hood upgrades checkout lanes using RFID for bulk scanning. Shoppers bag as they shop, place bags on the belt, and then check the screen for items/totals. A faster system with an enjoyable experience!

Design Expert

Senior Designer @ NCR

Real World POS Insights, User Research

Retail Expert

Store Manager @ Publix

Store Perspective, Checkout Training

Tech Expert

Professor @ Georgia Tech

Real World POS Insights, User Research

Shopper 1

74 Yrs, Buckhead

4x Week, Mobility Issues, “Anti-Phone”

Shopper 2

36 Yrs, Midtown

2x Week, Shops Peak Times, Tech Pro

Shopper 3

21 Yrs, Midtown

1x Week, Busy Schedule, Likes to Shop

time scanning individual items

resolving errors / intervention

the end task of bagging

urgency to exit (peak-end rule)

Magic Hood

Magic Hood

Place your cart/basket under the hood

Each item is tagged with RFID, items show up on the screen, confirm + pay

For carts separate dividers or sections to place bags that go under the hood

Place your cart/basket under the hood

Each item is tagged with RFID, items show up on the screen, confirm + pay

For carts separate dividers or sections to place bags that go under the hood

2

2

RFID

RFID Tag

RFID Tag

Antenna

Antenna

Reader

Reader

Database

Database