TRADER JOE’S POP-UPS
TRADER JOE’S POP-UPS
Creating Trader Joe’s Moments and Experiences Beyond the Aisle.
Creating Trader Joe’s Moments and Experiences Beyond the Aisle.
PROJECT SUMMARY
PROJECT SUMMARY
Branding & Graphics, CAD, Mini Modeling
Branding & Graphics, CAD, Mini Modeling
CHALLENGE
CHALLENGE
Design pop-ups to grow the store brand presence and product demand
Design pop-ups to grow the store brand presence and product demand
11 WEEKS
11 WEEKS
INDIVIDUAL
INDIVIDUAL
SOLUTION
SOLUTION
2 Concepts: Community Table to share shopper’s unique food creations and inspire future store releases, TJ’s Cafe to relaunch select products through drinks and drive unplanned visits with sample size offerings.
2 Concepts: Community Table to share shopper’s unique food creations and inspire future store releases, TJ’s Cafe to relaunch select products through drinks and drive unplanned visits with sample size offerings.
AUTHENTIC HUMAN EXPERIENCES
AUTHENTIC HUMAN EXPERIENCES
BENEFICIAL PURCHASES
BENEFICIAL PURCHASES
CONSUMPTION LOCATIONS
CONSUMPTION LOCATIONS
SHOPPERS
SHOPPERS
enjoy unique and diverse collection
eating/food is “hangout activity”
enjoy unique and diverse collection
eating/food is “hangout activity”
DESIGN EXPERTS
DESIGN EXPERTS
(UX Designer, Brand/Experience Designer)
(UX Designer, Brand/Experience Designer)
new branding draws from store art
consider the ease to host/implement
new branding draws from store art
consider the ease to host/implement
CREW MEMBERS
CREW MEMBERS
(Store Manager, Prev. Store Worker)
(Store Manager, Prev. Store Worker)
(5 Gen Z Shoppers, 1-4 Visits a Month)
(5 Gen Z Shoppers, 1-4 Visits a Month)
friendly, make sure to converse
notice trends when fly off shelves
friendly, make sure to converse
notice trends when fly off shelves
PROTOTYPING/PLANNING
PROTOTYPING/PLANNING
PROTOTYPING/PLANNING
PROTOTYPING/PLANNING
THE COMMUNITY TABLE POP UP
THE COMMUNITY TABLE POP UP
THE TJ’S COFFEE SHOP POP UP
THE TJ’S COFFEE SHOP POP UP
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